References
Here you will find selected references from organizations and leaders I have collaborated with on strategic development, business development, networking and management consulting.
All cases are approved by those involved and are presented with respect for confidentiality and context.
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Strategic clarification & controlled settlement
Case
A small specialized manufacturing company was facing critical decisions about its future existence.
Order intake, market conditions and limited commercial capacity created uncertainty and the ownership group considered divestiture or controlled liquidation.
Services
Executive sparring and decision support
Reality check and strategic scenarios
Assessment of exit readiness and asset base
Personal sparring for co-owners about future choices
Reference
“Henrik has been a trusted conversation partner in a difficult process with strategic doubts and big decisions. He has managed to ask the right questions and challenge our considerations with respect and insight – this has been of great importance for clarity and progress.”
– Michael Andersen Thorsted, Partner & Co-Owner
Tools & methods
Exit readiness framework (qualitative assessment)
Scenario development for liquidation/sale/reconstruction
Confidential advisory conversations and owner advice
Stakeholder mapping and expectations alignment
Development of teaching module no. 14 in the board education program
Case
Executive Cognito A/S wanted to strengthen their board training with new, current topics.
Henrik was invited to develop and teach a new module based on AI in board work, based on Henrik's book "AI in the Board Room".
Services
Concept development of a teaching module for board training
Academic content based on AI and board responsibility
Sparring on learning goals, structure and choice of methods
Reference
"Henrik has demonstrated strong analytical skills and contributed a high degree of professional insight to the development of our new board module."
– John Rohde, CEO & Partner, Executive Cognito A/S
Tools & methods
AI in the boardroom (book + use cases)
Structuring learning design and teaching format
Positioning and differentiation of educational format
Strategic direction & growth plan
Case
A rapidly growing Danish IT and digitalization company needed to strengthen its strategic foundation and create structures that could support continued growth. The founders had been largely central to the daily operations, and there was a lack of clear processes, go-to-market strategy and organizational structure.
Services
Executive sparring and strategy development
Preparation of strategic business case
Design and formulation of a scalable playbook and action plan
Development of go-to-market structure including content, web and leads
Competitor analysis and positioning work
Reference
"Henrik managed to create an overview, structure and strategic direction for us in a very short time. This has given us a stronger foundation for further growth – and at the same time concrete tools that we use in everyday life. His approach is both pragmatic and business-oriented."
– Jesper Gram Jensen, Partner & CEO, Ascendit
Tools & methods
SWOT and competitor analysis (quantitative + qualitative)
Growth model based on subscription services
Employer branding and culture mapping
Executable playbook with KPIs, recruitment and sales strategy
Content and lead generation plans for LinkedIn and web
Strategic commercial case for product expansion
Case
One.com invited me to provide strategic sparring and present a commercial approach for a new product offering aimed at small businesses and freelancers. The presentation was delivered directly to the company's senior commercial leadership team across three markets, with a focus on positioning, pricing, and implementation planning.
Value add
Developed a full go-to-market concept tailored to SMB segments
Proposed pricing and packaging logic
Defined key retention and upsell initiatives
Conducted competitor and customer needs analysis
Designed an execution and governance model
Reference
"Henrik delivered a very well-structured and sharp commercial case presentation that showed clear strategic thinking and strong business understanding. His contribution sparked valuable discussions internally."
— Nadya Frost, COO, One.com
Tools &
Methods
Strategic segmentation (ICP targeting)
Commercial playbook frameworks
Value mapping and positioning
KPI-led execution planning
Business storytelling and visual strategy presentation